PUBLISHED: October 23, 2019

Shopping for the perfect engagement ring and preparing for the dream proposal is a lot easier when you have a list of mistakes to avoid during the arduous process.

A wedding report revealed that nearly 3 in 4 grooms expressed difficulties during their ring-purchasing journey – so if you are having trouble finding the perfect engagement ring, know that you aren’t alone.

The worst thing that can happen is ending up with an engagement ring that doesn’t fit, isn’t of the best quality, and not the right style for your significant other.

So, without further ado, here is a simple guide to prevent you from making those rookie mistakes on your next shopping trip!


Oftentimes, many couples put too much emphasis on picking an engagement ring that won’t cost a bomb, and end up sacrificing on quality.

While it is possible to get an affordable ring of decent quality, getting one from a reputable jeweller like Love & Co. can provide tons of guidance and value for couples with zero knowledge on diamonds and what they entail.

The options for rings can be endless ¬– and having a trusted, knowledgeable jeweller on your side is the best way to pick a pair that is the best fit for you and you only.

At Love & Co., our rings are crafted with our exceptional Lovemarque diamonds made of only the best quality – every diamond is specially selected and marked with our exclusive Rose Hallmark to ensure they are of the finest standards.



Most couples tend to put the size of the diamond as top priority – yes, while carat weight will guarantee a ring that stands out, it does not always equate to a ring that will last long and is practical to your needs and lifestyles.

Often, you will see couples who chose an amazing diamond, but end up with a not so favourable setting.

In fact, there is so much more that goes into buying a ring – the setting, cut, and overall quality of the diamond are much better determinants in ensuring you end up with an engagement ring that will continue to shine bright 20, 30 years down the line!

Ultimately, it is about balancing all the elements together to come up with a design that is not marked by the latest trends, and neither is it decided purely on a whim. Every piece of our bridal jewellery embodies a unique design that is specially crafted by master craftsmen with over 20 years of experience.



Love is a two-way street, and so should the purchase of your rings – when it boils down to making the final decision, it is key that both the bride and groom absolutely love the ring.

Open communication about your personal preferences to your partner will make the experience so much more memorable, and adding little touches can bring plenty of significance to the proposal ring.

At Love & Co., we collaborate with couples to walk them through the entire process of making their own unique, personalized rings – allowing you to choose everything from the exact specifications of the diamond, all the way down to the band and metal type!

Your engagement ring is probably one of the most important investments you will ever make, now that you know what to avoid – you can now get hitched with peace of mind, and breath-taking style!