The Importance of Diamond Cuts

Diamonds may be timeless, but not all sparkle is created equal. While colour and clarity play their parts, diamond cut is the most critical factor in determining a diamond’s brilliance. Yet, there’s a common misconception that the more facets a diamond has, the better it shines. In reality, it’s the precision of the cut — not the number of facets — that truly makes a diamond dazzle.

Whether you're exploring different diamond cuts for your engagement ring or simply want to understand what makes a diamond exceptional, this guide will help you look beyond the surface.

Understanding Diamond Cut

Contrary to popular belief, “cut” doesn’t refer to a diamond’s shape (like round, oval, or princess). Instead, it refers to how well the stone’s proportions, polish, and symmetry interact with light — ultimately affecting how much it sparkles. In fact, among all the types of diamond cuts, the meaning of “cut” goes far beyond aesthetics — it's about the diamond's brilliance and overall performance.

Before diving into the differences, let’s take a look at what these terms actually refer to:

Cut grades range from:

• Excellent – Maximum brilliance and fire
• Very Good – Slight differences in sparkle
• Good – Decent shine, but less lively
• Fair/Poor – Dull appearance due to poor light reflection

The types of diamond cuts you choose can affect the diamond's overall look, but it's the execution of that cut that defines its true beauty.

Do More Facets = More Sparkle?

Facets are the flat surfaces on a diamond that reflect light. Some people believe that more facets mean a better diamond, but that’s not always true. While fancy cuts like 100-facet diamonds may appear more intricate, more facets can sometimes scatter light instead of focusing it — reducing the overall brilliance.

Instead, focus on how well the diamond has been cut. A perfectly executed 57-facet round brilliant cut, for instance, often outshines a more complex design with additional facets but poor proportions.

The takeaway? More doesn’t always mean better when it comes to sparkle.

The Beauty of Precision Cuts

The best diamond cuts are those that balance proportions, polish, and symmetry. This is why gemological labs often award the Triple Excellent grade — a mark of diamonds that score “Excellent” in all three aspects.

Why it matters:

• Proportions determine how well light reflects within the diamond.
• Polish ensures a smooth surface for maximum brilliance.
• Symmetry guarantees even facet alignment for light to dance evenly.

At Love & Co., every solitaire diamond ring is crafted to meet the highest standards of light performance and visual beauty.

Say Love™ Diamonds – Designed to Capture the Heart

For those seeking a romantic yet meaningful choice, Love & Co.’s Say Love™ Diamond collection is a perfect fit.

Each Say Love™ Diamond features:

• A visible heart in the diamond — a testament to your love, captured in stone.
• A custom engraving inside the diamond — a heartfelt message that lasts forever.
• The brilliance of a Triple Excellent Cut — ideal for those who want both sparkle and sentiment.

Whether it’s your proposal, anniversary, or a milestone moment, this collection turns love into a lasting symbol.

Choosing the Right Cut for You

At the end of the day, the best diamond isn't the one with the most facets — it’s the one that’s cut to perfection, resonates with your style, and tells your story.

When you're comparing different cuts of diamond rings, take the time to explore what matters most: Quality, craftsmanship, and connection.

Visit a Love & Co. boutique to explore our full range of diamond jewellery, or book a consultation to experience the brilliance of Say Love™ Diamonds in person. Let our consultants help you find the heart shaped cut diamond ring, solitaire, or wedding band that reflects your one-of-a-kind love story.

While you’re discovering different cuts of diamond rings, consider these standout designs from Love & Co.’s thoughtfully curated collections:

Say Love™ Destiny Diamond Ring – A solitaire diamond ring that reveals a heart within, symbolising deep emotional connection. Paired with a personalised engraving, it’s a romantic gesture crafted to last a lifetime.

LVC Joie Diamond Pendant "VIII" – Designed with Roman numerals to mark your journey together, this diamond pendant celebrates every chapter of love — perfect for anniversaries or milestones.

LVC Noeud Delicate Diamond Bangle – Inspired by the motif of a ribbon knot, this elegant piece symbolises love that’s tied and true — a graceful choice for daily elegance or special gifting.

Each piece showcases the artistry behind a well-executed cut — reminding us that it’s not just about how a diamond looks, but how it makes you feel.